Skills for Care

Product, process and outcome evaluation of I Care…Ambassadors


Publicly launched in February 2014, I Care…Ambassadors is an employer led initiative designed to help tackle the recruitment and retention challenges prevalent across adult social care. ekosgen has been commissioned to undertake a three phase evaluation of the initiative, with the most recent phase focusing primarily on the outcomes and impacts being generated by the initiative. The phase 2 evaluation report (available via the link below) draws on telephone surveys undertaken with Ambassadors and employers involved in the initiative and consultations with people who have used I Care…Ambassador services and the programme’s stakeholders. The evaluation concluded that Ambassadors and employers are experiencing a number of positive impacts as a result of their involvement and provided recommendations for the future delivery and sustainability of the initiative.

This follows on from Phase 1 of the evaluation which focused on the resources available to support those involved in I Care…Ambassadors.


 Please click here to read our report